Coca-Cola Europacific Partners (CCEP) GB has announced the return of the Schweppes’ ‘Born Social’ campaign, in the run up to Christmas – alongside winter-themed limited-edition bottles and mini cans.
The campaign features across cinema, video-on-demand, out-of-home advertising, social media and through digital partnerships. With the tagline ‘Being festive together beats being apart,’ it is centred around friends and family either going out or staying in, but enjoying festivities together.
It is accompanied by the launch of new winter-themed limited-edition bottles and mini cans of Schweppes Tonic and Schweppes Slimline Tonic, which offer a little festive sparkle.
Rob Yeomans, VP for Commercial Development at CCEP GB, said: “More people in GB are planning to host get-togethers in the home this Christmas as they cut back on going out, making it a key period for retailers to drive sales with exciting activations and well-known brands like Schweppes, the no.1 mixer brand in convenience.
“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our 1 litre or multipack can formats, which are ideal for those at-home or party occasions with friends and family.”