Mondelez has revealed a raft of Christmas NPD to help retailers cash in this festive season, including advent calendars, novelty gifts, sharing tubs, cartons and an interesting take on selection boxes.
This year Mondelez has combined the popularity of the Premier League with its Dairy Milk brand to offer the Cadbury Premier League Advent Calendar (200g, RSP £4, 16 per case). It features an on-pack activation with daily Premier League games and goals, aiming to excite young adults with immersive, engaging experiences.
For the grown-ups, the Green & Blacks Advent Calendar (238g, RSP £10.99, 8 per case) – a first for the brand – is filled with smooth dark, milk and praline chocolates.
Fans of flightless seabirds will appreciate the Maynards Bassetts Juicy Chews Jar (495g, RSP £5.15, 4 per case), available in a Christmas-themed novelty penguin jar and filled – unsurprisingly – with Juicy Chews. In a similar vein, the Maynards Bassets Wine Gums Frosted Jar (495g, RSP £5.15, 4 per case) comprises a festive snowman jar filled with Frosted Wine Gums.
Maynards Bassetts Frosted Wine Gums (165g, RSP £1.32, 12 per case) is a seasonal twist on classic Wine Gums but topped with frosted coating and festively-shaped to resemble stars, crackers, stockings, snowmen, Santa and Christmas trees.
The Mondelez sharing range is enhanced with three new products. The retro Sweet Shop Pouch with Cadbury and Maynards Bassetts (350g, RSP £6.29, 8 per case) offers a mix of Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Fudge, Eclairs and Lemon Sherbet.
The Cadbury Heroes Premier League Tin (800g tub, RSP £9.99, 6 per case or 400g pouch, RSP £6.29, 6 per case) includes all the Heroes favourites and has a ‘GAME ON’ QR code, which takes consumers to a digital platform with games and prizes for all the family.
Maynards Bassetts Mixups (400g, RSP £3.29, 6 per case) incorporates Sports Mix, Wine Gums and Midget Gems into one festive carton.
Finally, for those looking for a Christmas Day cuddle, the Cadbury Christmas Selection Box Plush Toy (78g, RSP £5.99, 8 per case) is available with either a festive Freddo or Dairy Milk monkey cuddly toy, and is filled with Curly Wurly, Freddo, Fudge and Dairy Milk Buttons. As is the Cadbury Plush Stocking (197g, RSP £5.99, 8 per case). Designed to create excitement on Christmas morning, it is also available in the aforementioned Freddo or Dairy Milk monkey designs.