String’s the thing for Kerry


Kerry Foods is set to launch ‘Strings and Things’, a new kids’ dairy snacking master brand.

Strings and Things rolls out in April, and will combine Yollies, Cheestrings and a new product called Cheeshapes.

The launch includes a packaging redesign and is supported by a £4.4m campaign that will see two separate bursts of TV advertising, coupled with digital and in-store activity.

New Cheeshapes is available to retailers from March in two variants: Randoms and Icons. Both come in multipacks of 3 x 22.5g with an RSP of £1.50 and a £1 promotional price, and are supplied in outers of 10.

Packs contain – as the name suggests – a variety of cheese shapes that include funny faces, unicorns and pieces of fruit.

To find out more call 0800 783 4321 or email

Anna Moore, Marketing Manager for Strings and Things at Kerry Foods, said: “We’re really excited to bring our kids dairy snacking brands under one umbrella, which future proofs our brands and gives us a strong platform to launch innovation.

“Cheeshapes is a truly innovative product with more than just a nutritious purpose; the shapes have wide appeal and encourage kids to use their imagination, and research suggests kids are going to love them.”