Kerry Foods is set to launch ‘Strings and Things’, a new kids’ dairy snacking master brand.
Strings and Things rolls out in April, and will combine Yollies, Cheestrings and a new product called Cheeshapes.
The launch includes a packaging redesign and is supported by a £4.4m campaign that will see two separate bursts of TV advertising, coupled with digital and in-store activity.
New Cheeshapes is available to retailers from March in two variants: Randoms and Icons. Both come in multipacks of 3 x 22.5g with an RSP of £1.50 and a £1 promotional price, and are supplied in outers of 10.
Packs contain – as the name suggests – a variety of cheese shapes that include funny faces, unicorns and pieces of fruit.
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Anna Moore, Marketing Manager for Strings and Things at Kerry Foods, said: “We’re really excited to bring our kids dairy snacking brands under one umbrella, which future proofs our brands and gives us a strong platform to launch innovation.
“Cheeshapes is a truly innovative product with more than just a nutritious purpose; the shapes have wide appeal and encourage kids to use their imagination, and research suggests kids are going to love them.”