Energy drink brand Celsius is revving up for the British Grand Prix with its biggest UK campaign yet.
From 30 June through to the race at Silverstone on 5 July, the brand is going all out off-track, making the most of its tie-up with the Aston Martin Aramco Formula One Team.
Activities include a Celsius Run Club event and a city-centre takeover at Outernet London on race day.
The wider campaign includes influencer content, paid social and retail activity across the UK and Ireland, alongside plans to distribute 20,000 samples on 4-5 July. Consumers will also be able to enter competitions for Silverstone-themed merchandise and experiential prizes.
