Mars Chocolate has brought the Christmas decorations to life in the latest advert for its sharing brand Celebrations.
The 30 second advert, which is backed by £1.4m TV spend, will run for eight weeks in the lead-up to Christmas, and marks the first time that a new Celebrations TV campaign has been produced in the UK in a decade.
Nigel Lorimer, Celebrations Senior Brand Manager, said: “As the most popular chocolate brand during the festive season, we know that people love our Celebrations chocolates, so it’s great to be able to bring this to life, but with a bit of special Christmas magic.”
The advert features four decorations – Father Christmas, an Angel, a Snowman and a Nutcracker soldier – dangling over an open Celebrations tub on a mission to get at the chocolates.
Bep Dhaliwal, Mars Chocolate UK Trade Communications Manager, added: “As the no.1 boxed chocolate brand, Celebrations is the must stock boxed chocolate for the Christmas occasion. With the new advert expected to reach approximately 44 million people, all retailers should look to capitalise on the increase in consumer awareness to drive sales of this much-loved product in store.”