Coca‑Cola Europacific Partners (CCEP) has added a new Spiced variant to its Bacardí & Coca‑Cola range.
Available now at an RSP of £2.30, the 250ml slim can pairs Bacardí Spiced rum with hints of vanilla, mixed with Coca‑Cola.
The launch builds on the strong momentum of the original Bacardí & Coca‑Cola can, which debuted last year and has already generated £1.65m in value sales.
To support the launch, a ‘Bring the Party Home’ on‑pack promotion will run for 12 weeks from Tuesday 7 April, designed to create excitement at fixture and drive trial ahead of the key summer trading period. Every Bacardí & Coca‑Cola Spiced can will feature a QR code inviting shoppers to scan for the chance to win weekly house‑party prizes including Bluetooth turntables, speakers and headphones. Each month, one winner will also receive a Bacardí & Coca‑Cola DIY House Party Kit. Packed inside a branded travel case, the kit includes DJ‑inspired party gear and lighting, a Polaroid camera, a disco ball and Bacardí & Coca‑Cola Spiced cans.
The alcohol RTD category continues to outperform the wider alcohol market. Now worth over £735m in GB, value sales are forecast to grow by an average of 4% annually between 2026 and 2028 – equating to 8% growth across the two years. Across Europe, rum‑based RTDs are up 10% since 2024 as shoppers seek flavour‑led innovation, premium serves and convenient formats that replicate the bar experience at home and on the go.
CCEP’s RTD line‑up now includes Jack Daniel’s & Coca‑Cola (including Zero Sugar and Cherry variants), Absolut Vodka & Sprite (including a Watermelon variant), Bacardí & Coca‑Cola (now including Spiced), and Schweppes canned cocktails (including Gin Twist and Paloma Bliss).
