Coke urges retailers to help tidy up

picking up litter

Coca-Cola European Partners (CCEP) has called on retailers, customers and suppliers to back Keep Britain Tidy’s Great British Spring Clean 2020 by hosting clean-up events between 20 March and 13 April.

CCEP is once again a supporting partner of the annual event, which last year, saw more than half a million people participate, cleaning up more than 4,300 tonnes of litter from across the country. CCEP hosted 28 clean-ups with more than 300 of its colleagues and enabled around 2,100 litter picking hours with free clean-up kits sent to customers.

Retailers who want to host their own event can download a free ‘Guide to Hosting a Community Clean-Up’ from the sustainability section of the CCEP Customer Hub, where they can also find an editable, downloadable poster to display in-store and a Great British Spring Clean link to register their clean-up.

Once registered on the Great British Spring Clean website, the first 50 customers to add a ‘Clean Up’ event whilst clicking on the correct CCEP partner drop down will receive a free CCEP ‘clean-up kit’, which includes litter pickers, gloves and high-vis jackets.

Retailers who share their experiences with CCEP after hosting a community clean-up event will be entered into a free prize draw for a chance to win £1,000 for a charity or good cause of choice. Registered retailers will receive more information in due course.

Speaking directly to retailers, Nick Brown, Head of Sustainability at CCEP, said: “As hubs of your communities, with strong relationships with local residents, you are ideally placed to help organise community clean-ups and bring people together. Not only will this help boost local pride and community spirit, it will help raise awareness and drive long-term behavioural change in the fight against litter.”

One Stop retailer Aman Uppal took part in last year’s event: “I felt it was a great way of giving something back to the community. For me, it’s about protecting the planet for future generations. The response from customers was really positive and I’ll be getting involved again this year.”