Following its launch of Maltesers Buttons, Mars Wrigley UK will introduce the UK’s first ever flavoured Maltesers product – Mint Maltesers Buttons.
Mint Maltesers Buttons will launch market wide on 9 March in these formats:
- 32g Single (RSP 66p)
- 68g Treat Bag (RSP £1.19)
- 85g Treat Bag Extra Free (RSP £1.19)
- 102g Pouch (RSP £2.09)
The launch will be backed by a £600,000 advertising campaign. With social media investment across Snapchat, Twitter, Instagram and Facebook, including influencer engagement, the brand aims to reach millennials online as well as through out-of-home advertising. The campaign officially begins in March.
Laura Boothroyd, Maltesers Senior Brand Manager said: “We saw the great success of flavoured Maltesers driving huge consumer interest in the Australian market and coupled with the UK’s existing love of Maltesers Buttons, we are therefore confident that the launch of this latest Maltesers innovation will once again win over consumers.”