Carlsberg Danish Pilsner, Holsten Pilsner and 1664 Bière have expanded their ranges with new 10-pack price-marked packs, marking Holsten’s first multipack format, available now exclusively to the convenience channel.
The launch aims to tap into growing demand for value-led, mid-sized pack formats. Designed for sharing and social occasions, the packs also support rapid delivery missions.
Circana data shows 51.8% of convenience shoppers purchased a price-marked product between late June and mid-September this year.
The new packs are available now from Bestway and Parfetts wholesalers, with 1664 Bière and Holsten Pils priced at £12.99 and Carlsberg Danish Pilsner at £9.99.
