Campo Viejo has unveiled the fifth of its yearly Reserva Art Series Limited Edition bottles.
For the label, artists from around the world were invited to create a design that reflects what it means to ‘Live Uncorked’ and represent Campo Viejo’s Spanish way of life.
The winning entry was by Los Angeles-based artist, Norman Duenas, whose creation A Celebration depicts an abstract representation of people coming together and celebrating life. Duenas’ submission was selected from almost 700 designs from across the globe.
Toni Ingram, Head of Marketing for Wine at Pernod Ricard UK, said: “Previous limited-edition bottles have driven uplifts of up to 30% in sales over their respective campaigns, so we’re confident that the fifth Reserva Art Series bottle will capture the imagination of shoppers and drive stand-out on-shelf.
“Retailers should take advantage of this Limited Edition as we approach spring and summer – key periods for wine sales, with consumers beginning to throw parties with friends, hold family gatherings, as well as the help from warmer weather sparking the incentive to enjoy picnics and BBQ’s.”
The new Campo Viejo Reserva Art Series Limited Edition bottle (RSP £12.95) is available now for a limited period.
The launch is supported with in-store activity and a social campaign, which includes a focus on Facebook and Instagram channels as well as influencer support and a competition element.
