Old favourites and new product development combine for Cadbury’s 2015 Christmas range, backed up by a £10m spend.
Recent additions to the Cadbury Christmas family, including Dairy Milk Snowman in vanilla and chocolate mousse flavours, Dairy Milk Snow Bites and the Dairy Milk Winter Edition, return for another year, alongside Cadbury tubes in Dairy Milk Buttons, Freddo Faces and Bitsa Wispa varieties and established products like the Cadbury Medium Selection Box.
New launches come in the form of 93g Heroes pouches at £1.49 rrp, Cadbury Dairy Milk Hollow Santas in two sizes – 60g at £1.49 rrp and 130g at £2.99 rrp – Heroes with the inclusion of Wispa, and newly designed Roses boxes with the addition of new Almond Caramel Bite. Dairy Milk Freddo Popping Candy will be given a Christmas makeover with knit-themed packaged to match the rest of the range.
Gifts include baubles filled with either Oreos (126g, rrp £4.99) or Snow Bites (136g, rrp £4.99), Mini Hollow Santas (five per pack totalling 75g, rrp £2.99) and the Marvellous Creations gift box (205g, rrp £3.99).
Elsewhere in the Mondelēz International confectionary range, Toffee Crunch will join the Terry’s Chocolate Orange Minis range while new Honeycomb Crunch joins the standard size range, and Bassetts Jelly Babies will become Santa Babies for the festive season in Mixed Berry, weighing 165g at a rrp of £1.32.
With 34% of Christmas confectionary bought on impulse, Susan Nash, Trade Communications Manager at Mondelēz International, recommends displays be in place by the end of September, starting with self-eat, tubes and sharing novelties, building the range with advent in October, extending the range with the introduction of tree decorations, selection boxes and gifting novelties in November and then focussing on driving impulse and top-up gifting sales in December.
It also recommends utilising the impulsive counter space for self-eat treats and helping shoppers to manage their Christmas spending by giving them a choice of products under £1 rrp.