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What makes a Cadbury Twirl so twirly?

Cadbury Twirl advert

Cadbury has launched a new £3m marketing campaign around its number one singles bar, Cadbury Twirl.

The campaign aims to build a more emotional connection with the brand and celebrates the uniqueness of the product.

It is centred around an advert featuring two friends quietly pondering life’s big questions like “What makes a Twirl so Twirly?” With answers ranging from chocolate wizardry, to being made by the same people who make crop circles, the ad aims to bring in a new younger shopper (16 to 25) as well as retaining the core singles audience (25 to 44).

The “What makes it so Twirly” question is further explored through video-on-demand, social, digital and content partnerships across the 11-week campaign, which runs until the end of September.

Richard Weisinger, Senior Brand Manager for Cadbury Singles, said: “Our ambition is to encourage our fans to take some time out, let their mind wander and ponder those lifelong questions like ‘who makes crops circles?’ or ‘what makes a Twirl so twirly?’

“We want to get the nation talking about Cadbury Twirl and asking themselves who makes them? How? Where? And why is it such a secret! And in turn we hope our fans remember just what it is about Cadbury Twirl that makes them love it so much.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.