Pladis has launched two brand-new additions to its McVitie’s Thins range: Digestives Chocfilled Thins and Hobnobs Thins.
McVitie’s Digestives Chocfilled Thins features two crunchy Digestives Thins sandwiched around a solid chocolate centre. It bucks the trend for sandwiched biscuits by offering a solid core instead of a cream filling.
Two variants – Milk Chocolate and Double Choc – are available now in 130g packs with an RSP of £1.79.
Also hitting shelves is McVitie’s Hobnobs Thins, extending the Thins range beyond Digestives for the first time. Available now in 170g packs with an RSP of £1.79, it is expected to recruit younger consumers into the category with its modern take on a classic biscuit.
Emma Stowers, Brand Director for McVitie’s at pladis UK&I, commented: “The Thins range is an important innovation platform for McVitie’s. Since the first McVitie’s Digestives Thins launch last year, its popularity has grown quickly and consistently, with retail sales of £17m to date. We’re absolutely thrilled to extend the range further with the launches of McVitie’s Digestives Chocfilled Thins and McVitie’s Hobnobs Thins.”
