Mondelez has announced the return of its Cadbury shell eggs for the upcoming Easter season.
Last year’s relaunch and repositioning saw the full range divided into clear, distinctive and easy-to-shop categories. The brand also revived the tradition of putting the likes of Buttons and Mini Eggs inside the shell, and this practice will again return in 2024.
The range has been divided into ‘Surprise & Delight’, ‘Traditional Gift’ and ‘Special Gesture’ categories that have been designed distinctively to make the positioning of each pack clearer at first glance. This should make it easier for shoppers to choose seasonal gifts for others and treats for themselves.
There are six different Cadbury eggs available as part of the ‘Surprise & Delight’ range, including Dairy Milk Buttons, White Buttons, Freddo Faces, Caramel Nibbles, Giant Buttons and Mini Egg Easter eggs.
The Cadbury Worldwide Hide will also return for Easter 2024, letting people across the UK to hide an egg virtually anywhere in the world for someone they love using Google Maps.
The brand will be visible through in-store POS as well as a fully-integrated campaign across TV, outdoor, social media and YouTube platforms.
Retailers can visit snackdisplay.co.uk for advice on merchandising seasonal confectionery.
