With continued consumer demand for disposable vapes, Imperial has launched its new and improved blu bar 1000 device.
Available now with a £5.99 RSP, the fully compliant blu bar 1000 range offers up to 1,000 puffs per device and features blu Flavour Tech mesh heater technology to deliver long-lasting, strong bursts of flavour. The redesigned casing means that the liquid level is visible through the translucent mouthpiece, making it much easier to see when the liquid is running low.
A new removable battery means users can now twist, pop and release it, making it easy to safely dispose of the used battery at a local collection point. Furthermore, a new security lock feature ensures the device is fully protected when not in use.
Eight flavours are available at launch, including Blueberry Ice, Strawberry Ice, Watermelon Ice, Banana Ice, Mint, Grape, Tropical Mix and Blueberry Cherry, with more due to roll out in the spring.
The launch will be supported by promotions in selected wholesalers, a suite of retailer merchandise and a fresh new look and feel to the blu bar Knowledge Hub to drive awareness of the new product. The updated Knowledge Hub will provide retailers with everything they need to know about the blu bar 1000 range, including helpful articles, video content and quizzes, and the chance to win big prizes.
Imperial will further boost brand awareness through a number of new multi-year partnerships with music venues and arenas.
Yawer Rasool, Consumer Marketing Director at Imperial Tobacco UK & Ireland, commented: “The new device offers an array of new features, including a higher puff count and unique flavour technology, providing an upgraded vaping experience with great-tasting flavour that lasts longer – all from the well-known blu brand that consumers know and trust – making blu bar 1000 a must-stock product for any retailers or wholesalers looking to grow their vape sales.”
