Mondelez kicks off biggest-ever Cadbury FC partnership

Arsenal-themed Cadbury Dairy Milk bar

Cadbury has kicked off a new Cadbury FC partnership for 2022 offering shoppers the chance to score a volley of football-themed prizes featuring some of the UK’s most successful clubs.

The new ‘Win A Day In Their Boots’ competition allows shoppers to claim thousands of prizes – including behind-the-scenes experiences with eight top-flight football clubs: Arsenal, Aston Villa Women, Chelsea, Leeds United, Liverpool, Manchester City, Manchester United, and Tottenham Hotspur.

Winners will get the opportunity to experience a day in the life of a football player with an exclusive behind the scenes tour of an official club training facility or stadium.

Other top prizes include signed boots and VIP Matchday Experiences.

Lots of instant win prizes are also available, including more than 2,000 £5 or £10 ‘Love2Shop’ vouchers, which can be spent in a host of leading well-known high street stores.

Shoppers seeking to enter the prize draw must buy any promotional product from across the Cadbury range and visit to enter the product’s batchcode and barcode.

The promotion runs until 23 March 2022 across all Cadbury products in tablet, multipack, bag and singles formats, as well as Heroes.

The launch of the new campaign will be supported by a marketing campaign that will reach more than 80% of UK shoppers across out-of-home and radio advertising according to Mondelez International, as well as social media and in-store PoS support.

The campaign will also be supported by the 19 partner clubs, reaching 74% of all UK football fans and more than 35 million UK followers through their social media channels.

Commenting on the promotion, Mondelez International Brand Manager for Cadbury Bryony Tate said: “Our previous Cadbury FC partnerships have been incredibly successful and our newest promotion Win A Day In Their Boots really builds on those by offering a range of truly unique experiences to winners.”