ACS launches enhanced Challenge 25 campaign

The Association of Convenience Stores (ACS) has launched a new campaign to boost shopper awareness of the Challenge 25 policy on age-restricted products and better support local retailers.

The enhanced campaign aims to widen the use of Challenge 25 beyond alcohol and highlight the policy to customers earlier in their store journey and not just at till points.

The ACS has also worked with the Retail of Alcohol Standards Group to provide a range of new materials which remind customers that they’re likely to be asked for proof of age if they look under 25 and are purchasing different age-restricted products.

The new materials include posters, shelf edge labels and online assets on alcohol, tobacco, e-cigarettes, fireworks and lottery. All materials are available to download here.

ACS Chief Executive, James Lowman, said: “We know from our Crime Report that enforcing the law on age restricted sales is one of the biggest triggers of abuse in stores, so it’s essential that we provide as much support to colleagues as possible by reducing the risk of confrontation.”