Cadbury Delights is expanding its snack bar range with the launch of Cadbury Delights Oreo.
The new product combines Cadbury chocolate with Oreo and contains fewer than 100 calories per bar while also providing a source of fibre.
Cadbury Delights Oreo joins the existing permanent range alongside Salted Caramel and Hazelnut Flavour & Caramel. The launch is designed to meet demand for lower-calorie treats and give retailers a new option in the permissible indulgence segment.
Available in 80g four-pack and 100g five-pack multipacks, the product will roll out across grocery and convenience channels from mid-September and will be supported by a traditional media campaign.
The 80g pack has an RSP of £1.25, while the 100g pack has an RSP of £1.75. Both are available in cases of nine.
