Co-op Food has revealed its latest ‘Pop to Co-op’ creative, which encourages customers to leave the ‘big shop faff’ behind.
Created in partnership with agency of record VCCP, the integrated campaign supports the premise that shoppers do not having to compromise on shopping conveniently because of price, highlighting how Co-op offers the value of a big shop without the time, hassle and frustrations that come with it.
With people continuing to face pressure from rising food prices, the work aims to challenge any perceptions of Co-op as an expensive retailer and demonstrate that convenience delivers great value.
The 20” hero film, directed by Jonas Odell and produced by Girl&Bear Studios, highlights all the negatives of a big shop, such as wonky trolleys, and the positives of value shopping via Aldi Price Match at Co-op.
The integrated campaign, with media planning and buying by Dentsu, will run until 20th October 2026 across TV, radio, OOH, social and display.
