Cadbury puts new Dairy Milk bars to public vote

Cadbury Dairy Milk bars

Cadbury has unveiled three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists.

The new variants are Gillian’s Cadbury Dairy Milk Coconutty, Shannon’s Cadbury Dairy Milk Crunchy Honeycomb, and Taylor’s Cadbury Dairy Milk Out of the Blueberry.

The three bars are being put to the public vote, going head to head to be crowned the nation’s favourite and added to the Cadbury Dairy Milk range. Shoppers can vote online or via social media until 6 September.

All three RSP at £1.49 for a 105g bar and are available from July. The winner will be announced in September.

Coconutty includes milk chocolate with coconut crumble, studded with smooth white crisp pearls; Honeycomb combines milk chocolate, golden crunchy honeycomb pieces with caramel-flavoured fudge and chopped hazelnuts; Blueberry consists of milk chocolate with blueberry-flavoured nuggets with white crisp pearls.

The competition attracted 120,000 entries and the three finalists travelled to the Cadbury Innovation Kitchen in Bournville, where they worked with chocolate experts to experiment with their ingredients and make their creations a reality.

Beatrice Berutti, Cadbury Tablets Brand Manager, commented: “We couldn’t be more excited for retailers to share these delicious new Cadbury Dairy Milk flavours with the nation. The new range is set to be a real driver of footfall and excitement in store for retailers, and we can’t wait to see which bar wins.”

For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.