Premier Foods has rolled out a larger 100g pot format across its Batchelors Super Noodles line-up.
New Big Super Noodles Pots is available now with a promotional price of £1 (RSP £1.39) in three flavours: Chicken, BBQ Beef and Curry.
The range falls within Department of Health salt guidelines and packaging is fully recyclable.
The launch follows the successful introduction of the Big Pasta ‘n’ Sauce Pots range, which has seen over 140,000 units sold since last October.
Adam Woolf, Brand Director for quick meals, snacks and soups at Premier Foods, commented: “With the move towards more filling pot snacks only expected to grow further, our latest offering allows retailers to give consumers convenient options from a brand they know and trust.”
