Cadbury is on the button with new Caramilk launch

Cadbury Caramilk Buttons

Cadbury is expanding its Caramilk range, which debuted in 2021, with the launch of new Cadbury Caramilk Buttons.

Available to order from April, the new product offers Cadbury’s golden caramel chocolate buttons in 90g (RSP £1.49) and 105g (RSP £1.99) sharing bag formats. Price-marked packs will also be available.

The launch will be backed by PR and in-store support.

Mondelez advised retailers to range the new sharing bags in designated confectionery fixtures alongside existing sharing bags to maximise both planned and impulse sales.

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Cadbury Caramilk tablet was the third best-selling NPD last year, and the single bar was the ninth, despite launching in July. The brand has already generated nearly £18m in sales.

Nancy Galvin, Brand Manager for Cadbury at Mondelez International, commented: “Cadbury Caramilk was our biggest launch of last year and our best-ever confectionery launch, so we are incredibly excited to bring its iconic taste to this proven consumer favourite format. We are confident that Cadbury Caramilk Buttons will help the brand to reach even more shoppers and help retailers drive incremental confectionery sales this year.”