Cadbury has revived its ‘Who Will You Take?’ on-pack promotion with Merlin Entertainments, offering shoppers discounted entry to UK attractions.
The promotion runs to 30 June 2027 and gives consumers 10% to 50% off up to four tickets at selected Merlin attractions across the UK. These include Alton Towers Resort, The London Eye, Sea Life, Madame Tussauds London and Cadbury World.
The promotion appears on pack across a range of Cadbury chocolate and biscuit multipacks, including Cadbury Dairy Milk Freddo four-pack and Cadbury Mini Animals, as well as selection boxes and seasonal biscuits. Shoppers can visit fun.cadbury.co.uk, enter the barcode and batch code from a promotional pack, and receive a discount code to book tickets.
The activity is supported by a media campaign across digital and social channels, alongside in-store support and POS materials.
