Müller UK & Ireland has launched a new multimillion-pound Müller Corner campaign aimed at reinforcing the brand’s role within chilled snacking.
Titled ‘You Know How You Like It’, the campaign highlights the different ways shoppers enjoy Müller Corner across a range of snacking occasions, from dipping and mixing on the spoon at work to eating on the go.
Three short films form the core of the activity, showcasing usage occasions including the office, a supermarket car park and public transport. The films are soundtracked by KC & the Sunshine Band’s ‘That’s The Way (I Like It)’.
The campaign runs until November 2026 across TV, online video, social and out of home.
