Mondelēz has officially unveiled four new production lines, the results of a £75m investment, at its Bournville site, the home of Cadbury.
Two of the new lines are dedicated to retaining Bournville as the home of Cadbury Dairy Milk, producing the core range of plain Dairy Milk and its Fruit & Nut, Whole Nut and Caramel siblings. The other two lines will create assortments like Roses and Heroes – the first significant investment in Cadbury’s assortments for 30 years.
Three years in the making, the two new tablet lines can produce 1.2 million 110g bars of Dairy Milk per day. Over the same period, the other two lines can knock out up to 13 million Roses and Heroes.
Glenn Caton, President of Northern Europe at Mondelēz International, said: “Previously it cost three times more for us to make a chocolate bar here in Bournville than it did in Germany. That wasn’t sustainable. That’s why our investment in these world class production lines is so vital. In total we have invested £200 million in our manufacturing operations and R&D facilities across Britain to ensure we continue to make the nation’s favourite treats in the UK for years to come.”