Coca-Cola Life will no longer be available in the UK from June, due to plummeting sales.
Coke touted the stevia-containing variant as a more natural alternative to its other products, but it only made up 1% of the company’s sales.
Volume sales have plunged over 70% in the last year, a fall of almost 75% in value terms. Coca-Cola Zero Sugar grew over 80% (volume) and 55% (value) over the same period.
As the company revealed over half of its UK sales now come from no-sugar variants, Jon Woods, General Manager of Coca-Cola Great Britain, commented: “As we look to drive no-sugar sales even more and make it clearer for consumers to differentiate between sugar and no-sugar options now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading and iconic cola variants.”
