With the summer festival season over, Budweiser has launched a new music campaign as part of its Global Music Series.
This autumn’s campaign will comprise both on- and off-trade activity, focusing on driving music fans to share live music events in nine venues across the UK, from Glasgow to Southampton.
For the off-trade, Budweiser will be distributing cross-retail money-off coupons, redeemable against a range of Budweiser products from a single 660ml bottle up to 20 x 300ml bottle packs. The coupons will be distributed via a select number of gig guides in the venue cities chosen by Budweiser.
Isabelle Maratier, Senior Brand Manager for Budweiser commented: “Budweiser has made a firm commitment to music in recent years, but we wanted to take our association with music to the next level this year – helping to inject excitement into the lager category around music and recognise the people whose passion fuels it all: the fans.”