Brookfield Drinks has taken on exclusive UK distribution for La Goudale, a French beer brewed by family‑owned Brasserie Goudale.
The partnership covers the on‑trade and off‑trade, with Brookfield responsible for sales, logistics and trade marketing.
A national listing in Morrisons provides an immediate multiple‑retail foothold while wider roll‑out plans are readied across wholesale and independent channels. Brookfield said the aim is to build sustained awareness and rate of sale, supported by high‑visibility brand activity already in market. La Goudale branding is appearing on more than 80 lorries operating daily on UK roads, an approach designed to keep the name in front of shoppers between store visits.
Brookfield will position La Goudale as a premium continental option that can help retailers trade shoppers up from standard lager without moving too far from familiar styles. The core blonde and ambrée variants sit around the 7% ABV mark, with seasonal lines providing additional promotional hooks.
Nigel McNally, Chief Executive of Brookfield Drinks, said: “We’re proud to welcome another internationally renowned brand into the Brookfield Drinks portfolio. With a listing already secured in Morrisons, we believe La Goudale is perfectly positioned for long‑term growth.”
