Brockmans is properly improper

Brockmans Gin

Brockmans Gin has unveiled a £3m global brand strategy under the headline ‘The Properly Improper Gin’, supported by the strapline ‘Dark Berries and Noble Traditions’.

The campaign rolls out mainly on social media with some print activity.

Rob McArdle, Marketing Controller of Brockmans Gin, said: “Our new communications strategy will inject the brand with energy, inspiring all that we do, driving awareness and growth over the coming years. The revised look and feel reinforces super premium values together with an engaging tone of voice which incorporates wit with daring.”