STG unveils new trade website

STG trade website

Scandinavian Tobacco Group has launched a new trade website.

The new site holds a raft of relevant information for any independent retailer who wishes to upgrade their knowledge of the cigar category.

Retailers who register their details will gain access to detailed information on each STG brand and the category as a whole, a recommended price list and the opportunity to book a rep visit. For those that wish to advance their cigar knowledge there is a series of ‘from seed to cigar’ videos showing the whole process from planting and harvesting to sorting, grading, rolling and storing.

The company has also begun sending out a quarterly e-newsletter to all independent retailers on its database, with each issue containing latest news, category data, current trends, a suggested convenience planogram and a very brief introduction to some of the STG sales reps. Retailers can sign up for the newsletter on the new website.

STG UK’s Brand Activation Manager Clara Endresen said: “We have a clear ambition to get closer to independent retailers and support them via as many touchpoints as possible. Of course, we already have our sales reps and the trade press, but the addition of our new trade website and quarterly email newsletter now offers two additional online platforms for us to get the key messages across.

“I’m confident the website in particular will become a vital tool for any retailer who wants to learn more about the cigar category and how to profit from it. Nothing beats human interaction with a sales rep, but hopefully this new site will come a close second and become an important resource for retailers as and when they need it.”