Soft drinks manufacturer Britvic has introduced Soft Drinks Industry Levy messaging on shrink-wrapped pallets of its products.
The move follows consultation with customers, retailers and trade bodies. It sees ‘levy paid’ or ‘levy exempt’ messaging clearly displayed on shrink-wrapped pallets across single serve and 2-ltr carbonated products.
Trystan Farnworth, Commercial Director for Convenience & Impulse at Britvic, explained further: “The ‘levy paid’ messaging reassures wholesalers and retailers that they are buying legitimate stock.
“The ‘levy exempt’ messaging highlights to customers the opportunity to capitalise on the no- and low-sugar trend which is driving growth in the soft drinks category.”
