Britvic has launched a new mix and match promotion that offers two 330ml cans for £1.
The promotion runs across the Britvic and PepsiCo portfolio including Pepsi Max, Pepsi Max Cherry, Diet Pepsi, Pepsi Max Ginger, 7Up Free, Apple and Orange Tango cans, which are all price marked at 59p or 2 for £1.
The promo gives retailers a 40% POR and follows a similar £1.70 multi-buy PMP deal for two of the company’s PET bottles.
Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented: “The promotion on bottles has been really successful, eight million bottles sold in symbols and independents this year – that equals fifteen sold every minute!
“To support the promotion, we have a range of POS toolkits available which feature our can range, PMP and the mix and match messaging.”
