BrewDog is extending its price‑marked pack (PMP) range with the introduction of Lost Lager and Cold Beer Pint Can 4‑packs.
Cold Beer (3.4% ABV) is price‑marked at £5.49 for 4×568ml cans and is widely available now. Lost Lager (4.5% ABV) 4×568ml packs are also available exclusively from Booker ahead of a wider roll‑out on 3 March, price‑marked at £7.25.
With just a 7.4% customer cross shop, Lost Lager and Cold Beer have defined roles in the category. Whilst Lost Lager is a premium 4.5% lager, Cold Beer is a crowd pleaser, delivering a great value proposition for shoppers with its lower ABV.
Four‑pack pint cans are the most popular lager format in convenience stores. Sales are up 9.4%, and one in four shoppers who stick to a single lager brand buy this format.
