Functional drinks brand Boost Drinks has expanded its Juic’d 500ml range further with the launch of a new flavour – Tropical Fruit Sour Punch.
Like the rest of the Juic’d range – Mango & Tropical Blitz, Watermelon & Lime Twist and Pineapple & Guava Punch – the new variant is available from wholesalers nationwide in 12 x 500ml cases with an RSP of £1 per can.
The launch will be supported under the brand’s ongoing cross-channel marketing strategy which includes out-of-home, digital, social media and in-depot activations.
The new flavour comes as big can sales continue to surge; the 500ml can segment is now the fastest-growing in the energy drinks category, with 28% growth in symbols and independents.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks, said: “Due to the unbelievable feedback and sales to date of our new Juic’d range, we wanted to add a new bold flavour. The release has performed fantastically so far, which goes to show the value in listening to the huge demand from customers and consumers for a new brand in the 500ml can space.
“When surveyed, 74% of consumers saw Juic’d as being something ‘new and different’ to the existing category. So, we’re really excited for the launch of Tropical Fruit Sour Punch as we believe it adds something unusual and exciting to the existing range and the category as a whole.”
Retailers should contact their Boost sales representative for more information.
