Boost will launch three 250ml SKUs in early 2026: Zero Sugar Energy Citrus Zest, Zero Sugar Energy Dark Fruits and Limited Edition Energy White Peach.
All three come in 12 x 250ml cans with a 75p price mark.
Zero Sugar Citrus Zest is available to order now; Zero Sugar Dark Fruits from 2 February; and Limited Edition White Peach from 16 February.
Consumer testing indicated strong appeal, with 75% of shoppers saying they would definitely buy and 95% loving the taste.
The Sports & energy category is worth £3.1bn and growing 11.1%, with Boost the third‑largest brand in stimulation energy and up 14.0% in the latest 12 weeks. Flavour remains a key driver, accounting for over a third of stimulation energy sales, and 40% of consumers are actively looking for new flavours. Demand for zero sugar energy drinks continues to build in line with lower‑calorie trends.
