Bestway Wholesale has kicked off 2026 with its flagship ‘Thank You’ event, offering once-a-year deals designed to support retailers at a critical point for the trade.
The event includes Buy One Get One Free (BOGOF) offers, multi-buys and major savings delivering 50%+ PORs on leading brands and products.
Running until 27 January, the campaign rewards retailers for their continued loyalty and is highly visible across Bestway’s 60+ depots nationwide, alongside strong online activation for both retail and catering customers.
Key partners include Coca-Cola Europacific Partners (CCEP) with Monster and Lucozade Ribena Suntory (LRS) with Celsius, alongside strong BOGOF promotions from AG Barr and Nestlé.
The campaign is further supported online, with a full homepage takeover directing customers to a dedicated landing page showcasing all participating brands and deals, making it easy to browse and purchase across the promotional period.
Bestway Wholesale Group Trading Director, Kenton Burchell, commented:
“We’re delighted to kick off 2026 with our flagship ‘Thank You’ event, bringing exceptional deals to our customers at a time when support really matters. As our first major promotional campaign of the year, it sets the tone for the months ahead.
“This campaign is not only our way of thanking customers for their continued loyalty, but also a powerful opportunity to help them start the year strongly. We know retailers continue to face economic challenges, and Bestway is committed to supporting them with outstanding value and relevant offers that help drive sales and improve margins.
“We’re confident the 2026 campaign will significantly boost footfall and accelerate sales growth across our depots and for our customers. With volumes already up 13% year on year and a 25% increase in customer purchase activity, the early results reflect strong customer engagement and repeat buying behaviour’.”
