Booker has launched its Autumn 2025 new product development (NPD) guide – spotlighting over 120 new lines, including 12 group exclusives – in a bid to help independent retailers drive sales and boost footfall.
From trendy Yuzu Lemon Jaffa Cakes to festive Brewdog Reinbeer, the guide highlights new products and offers retailers the chance to capitalise on the latest consumer trends across key categories including Impulse, Grocery, Alcohol, and Fresh.
The guide presents a valuable opportunity to differentiate from competitors and respond to seasonal shopper needs.
Colm Johnson, Retail Managing Director at Booker, said: “We’re excited to launch our Autumn 2025 NPD Guide , packed with new and exclusive lines that offer great opportunities for our retailers. With trends evolving quickly, our new products will help retailers meet customer demand and stand out this autumn with exceptional choice, value and innovation.”
