Football legend Sir David Beckham and England forward Lauren James have launched Pepsi Max’s third year of partnership with EA Sports FC. The tie-up includes an on-pack promotion that offers players in-game rewards.
To launch the partnership, Beckham and James star in a new creative celebrating Pepsi Max’s role as the “ultimate silverware” for EA Sports FC gamers. The film shows Beckham meticulously cleaning mementos from his career, including his international cap and UEFA Champions League medal, before proclaiming to have “the ultimate silverware” that “wins every time” – a can of Pepsi Max.
The limited-edition Pepsi Max x EA Sports FC26 cans and bottles will be available this week across the UK for EA Sports FC26.
Following the instructions on any promotional Pepsi Max can or bottle by 28th of December 2025 will grant fans access to the in-game EA Sports FC26 rewards.
