The Coca-Cola Company has announced the next stage in the partnership between its Coca-Cola Zero brand and Skyfall, the highly anticipated 23rd instalment of the James Bond series due for release in the UK on 26th October. To showcase the association, a new TV campaign will launch, which the company says will leave viewers on the edge of their seats.
The hero of the new campaign has a mission, to get the girl of his dreams against all odds, fired on by Coke Zero and one of the most emblematic of the James Bond icons, ‘The James Bond Theme’. When he drinks Coke Zero, he unlocks the 007 in himself. To find out what happens, you’ll need to wait until 28th September, when the ad goes live.
To showcase the association, limited-edition, eye-catching Bond-themed designs will appear on Coke Zero cans and bottles from October, with a sophisticated image highlighting the famous Bond ‘gun barrel’ design.