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Blackcurrant for Ka

Ka Blackkurrant range

Ka, AG Barr’s flavoured Caribbean drink, is launching a new variant: Ka Blackkurrant Still.

“Blackcurrant is a huge flavour with broad appeal which is currently growing at 5%,” said Adrian Troy, Head of Marketing for AG Barr. “It is particularly popular with the Ka audience, with 73% of them already consuming blackcurrant drinks.”

AG Barr says KA Blackkurrant delivers a full on flavour hit, but has 35% less sugar than the leading competitor brand, and that the new product performed extremely well in consumer research with 78% of those surveyed expressing an intention to purchase.

“The Ka brand is growing fast at +18%, with over 50m Ka drinks consumed in the last year,” said Troy. “Trial and awareness of the Ka range is increasing on a national basis with both core Afro-Caribbean and mainstream shoppers, making it a must-stock for all retailers.”

Ka Blackkurrant will be available in one litre £1.19 or 2 for £2 PMPs, 500ml 69p PMPs and 288ml 49p PMPs. Packs will be in outers of 12 for the one litre cartons and 500ml PET bottles, and 27 for the 288ml cartons.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.