KP Snacks has rolled out a Spicy Chilli variant of its Big Hoops range, capitalising on the growing popularity of hot and spicy flavours among consumers.
Spicy Chilli flavour will be available as an 87.4g sharing-sized £1 price-marked pack and a 50g grab bag from March 4.
The launch follows a strong year of growth for Hula Hoops. Following KP’s £4m investment into the brand in 2017, it has seen 14% growth, with Big Hoops up +63% year-on-year.
Jeff Swan, Marketing Director at KP Snacks, said: “We’re excited to introduce our new and exciting Big Hoops Spicy Chilli flavour, which will both capitalise on the rising trend of sharing as well as the preference for spicy flavours. We’re confident this new flavour will help drive retailer and consumer interest in the brand.”
