Bestway Wholesale has overhauled its ordering app and website to make ordering quicker, easier and more convenient for its customers.
The new app allows cash and carry customers to:
- Start an order on a phone, tablet or computer and finish it on another device, anywhere, at any time. The customer’s basket is reflected on the app and website in real time as they build their order.
- Create personalised lists and save their favourite products for quicker re-ordering.
- When using the website, find out where their order is, and get live delivery updates.
- Get live updates if any of the products they ordered are unavailable when the order is picked and see recommended substitutions.
As well as access to the latest products and seasonal offers, additional features include the latest barcode-scanning technology for ease of search and the ability for customers to manage payments and calculate margins with a POR calculator all in one place. The app also lets Bestway alert customers to special deals and new products.
The website refresh is designed to provide a significantly-improved user experience and seamless integration across the Bestway Wholesale digital landscape. It is intended to be the first step on a journey focused on raising the quality of digital channels across the wholesale sector.
Salih Sheikh, Bestway’s Head of Marketing, said: “We wanted to offer an online experience that wasn’t just in line with wholesale, but that rivalled market leading apps such as Amazon and Ocado – it’s part of our strategy to utilise digital to improve the shopping experience and service to customers.
“All a customer has to do now is download the app and sign up online with their existing customer number and they will be ready to order – it’s ready to use now and it’s just what the industry ordered!”