Pringles is expanding its on-the-go range with the launch of a 70g £1.25 price-marked Prawn Cocktail pack, available exclusively through Bestway.
The new format takes one of the brand’s most popular flavours beyond its traditional sharing range and is designed to drive lunchtime and impulse purchases.
The launch will be supported by marketing activity, in-depot displays and Bestway van distribution, alongside POS materials for convenience retailers.
To help drive trial, Pringles is giving independent retailers the chance to win £10,000 by purchasing a case of the new SKU and uploading their receipt.
Prawn Cocktail already has a strong consumer following, with 1.7 million households purchasing the flavour over the past year, and the launch builds on growing demand for the Pringles 70g PMP range. Sales value for Pringles Core 70g PMPs has increased by 7.3% year-on-year, while distribution has grown by 13%.
