Healthier biscuit brand belVita has extended its Soft Bakes range with the introduction of a new single-serve blueberry variant to target on-the-go shoppers.
The Blueberry Soft Bakes multipack was launched in 2018, and the new standalone version joins Choc Chip in the single serve belVita Soft Bakes range.
It is available now in cases of 20 x 50g (RSP 60p).
The launch is supported as part of a wider marketing campaign which focuses on the Soft Bakes sub-range.
Alice Cuthill, Brand Executive for belVita at Mondelez, said: “We are incredibly proud of belVita’s 62% repeat purchase rate. We know that once shoppers try it, they love it and come back for more.
“We’re positive they will do the same with the new Soft Bakes Blueberry variant, which will help to drive sales for retailers”.
Shelf strips, to help retailers define and segment their main fixture and highlight a ‘breakfast biscuit’ section, are available to order from Mondelez on deliciousdisplay.co.uk.