Healthy biscuit brand belVita has launched a new on-pack promotion, which gives consumers the chance to win one of over 1,000 NutriBullet juice and smoothie makers.
The promo runs until July.
To be entered into a weekly prize draw for the chance to win a NutriBullet, shoppers must simply purchase a belVita promotional pack, then visit www.belvitaprize.co.uk and enter the barcode displayed on their packet.
The competition aims to bring additional excitement to belVita, which is now worth £76m in retail sales value, and seeks to drive trial and penetration, bringing new consumers to the brand and encouraging frequency in existing shoppers.
Susan Nash, Trade Communications Manager at Mondelez, said: “Breakfast is an incredibly important meal; this competition aims to drive additional excitement and sales to the range – retailers should stock up on promotional packs to avoid consumer disappointment!”