Beefeater has launched a new bottle design inspired by the brand’s London heritage.
The new design highlights the brand’s position as the world’s most awarded gin, strengthens existing premium and modern design cues, and features optimised sustainability credentials.
The new bottle is made from 100% recyclable glass, the existing plastic cap has been replaced with a premium embossed, aluminium cap and the label has moved from PVC to paper for a crafted, elegant feel. These reductions have allowed the brand to create an annual saving of 410 tonnes of plastic.
Murielle Dessenis, Global Brand Director, Beefeater, commented: “The brand is fortunate enough to have 200 years of distilling heritage to draw from and this new pack certainly celebrates the history but also looks forward to the next 200 years.
“We’re proud to have designed this new iteration of Beefeater’s iconic bottle with sustainability in mind, taking the brand on to the next step in its journey with a natural evolution for today’s gin enthusiasts.”
The new Beefeater bottle will be rolled out globally from this and will extend across the full range, excluding Beefeater 24.