Barr Soft Drinks has announced a new franchise agreement with Australian company Bundaberg Brewed Drinks.
The deal will see Bundaberg’s craft-brewed premium non-alcoholic beverages – currently sold in over 40 countries – on shelves in the UK and Ireland.
The UK range comprises six flavours – Ginger Beer; Root Beer; Blood Orange; Peach; Pink Grapefruit; and Lemon, Lime & Bitters. All are available in outers of 12 x 375ml “stubby” glass bottles with rip cap.
“We are very excited to have Bundaberg Brewed Drinks on board as a partner,” commented Jonathan Kemp, Commercial Director at Barr Soft Drinks. “Their range of drinks are bang on trend as premium adult drinks are in significant growth and within this, craft is primed to take off, just as it has done in other drinks categories.
“Everything about Bundaberg is unique, from their premium brews to the glass ‘stubby’ bottle with the iconic rip cap. It is a fabulous addition to our portfolio and for any retailer looking to target adults, it will make an exciting addition to their soft drinks range.”