Following growing public demand, Bel UK has rolled out Babybel Plant-Based.
The new product launched in Sainsbury’s on 1 January and will be available to retailers nationwide from early 2022 in cases of eight, with an RSP of £2 per pack.
Packs contain five portions, each individually wrapped in a green wax shell – a move away from the brand’s traditional red covering.
With a smooth and creamy texture, Babybel Plant-Based is made using a Vegan Society-approved blend of coconut oil and starch, is free from artificial colours and preservatives, and is a source of calcium and Vitamin B12.
It comes in a fully recyclable paper outer bag – with the other elements of the packaging recyclable via Babybel’s TerraCycle scheme.
The launch comes as insights show that more than two-thirds (68%) of British consumers have considered a transition to a vegan diet and that dairy-free alternatives to cheese are growing faster than cheese itself.
Ollie Richmond, Brand Manager at Babybel, said: “We’ve seen overwhelming demand for the development of a vegan-friendly Babybel over the years, and with the plant-based market continuing to grow substantially, the new launch is perfectly timed to meet this consumer appetite.”
