Asahi Super Dry has launched a new multi-million-pound campaign, ‘Seek, Find & Win’.
The campaign gives shoppers and drinkers the chance to win prizes including exclusive merchandise and trips to Japan.
The activity is linked to Asahi Super Dry’s global brand platform, ‘Seek What Is Unique’, and includes a new limited-edition can and bottle design created by multimedia artist Hisham Akira Bharoocha.
The design is being rolled out across one million packs of Asahi Super Dry, including 12x330ml bottle packs, 4x440ml can packs andahi Super Dry 0.0% 4x330ml can packs.
Consumers who find the unique bottle or can in these packs can win one of several trips to Tokyo with a guest.
The packaging is also being supported by POS and merchandise for convenience stores and grocery retailers.
‘Seek, Find & Win’ is also running in the on-trade, where consumers are challenged to find tokens in an AR digital world at Asahi Super Dry draught stockists. In Scotland, hundreds of merchandise prizes are available, along with four trips to Tokyo.
The campaign is supported by outdoor advertising, social media and online video until the end of September.
