Aryzta expands ‘Wrapped to Go’ range

Aryzta 'wrapped to go' salted caramel

Aryzta Food Solutions is tapping into the food on the move trend and developing its individually ‘Wrapped to Go’ sweet bakery range with the launch of two new products.

New to the Aryzta ‘Wrapped To Go’ range are a Salted Caramel Shortbread Bar (63g) and a Rocky Road Bar (62g). Both products have an rrp of £1.25.

Offering a 32% POR for retailers, the sweet baked lines have a shelf life of 14 days and are thaw and serve.

Mariam French, Aryzta Food Solutions’ Head of Marketing and Product UK, said the products meet consumer demand for more indulgent food that can be eaten on the move.

“We know that nine out of ten adults enjoy sweet biscuits and a third of consumers eat biscuits two to four times a day, so the demand is there. The two new Wrapped To Go products enable retailers to offer shoppers the quality, tasty products they’re looking for when they’re on the move,” she said.

Aryzta is offering a variety of display units for the ‘Wrapped to Go’ range to support the launch, suitable for all stores. FSUs, counter top units and clip-on units are all available.